Abstract: It is important to identify the factors affecting householders’ willingness to cultivate dual-purpose winter wheat to promote the dual-purpose winter wheat model and the sustainable development of agriculture. In this study, we conducted a survey about dual-purpose winter wheat in Qingyang city, Gansu Province, and 323 valid questionnaires were collected from surveyed farmers. A binary logistic regression model was developed to analyze households’ willingness to adopt the dual-purpose winter wheat model and to identify the influencing factors. A relatively high proportion of sampled households (57%) was willing to adopt the dual-purpose winter wheat model. Among the influencing factors, householder age (P<0.05), number of months on the farm (P<0.1), family income (P<0.05), size of winter wheat planting area (P<0.1), knowledge (P<0.05), perception of prospects (P<0.01), and cognitive effects on wheat yield (P<0.01) had significant positive effects on households’ willingness to adopt the dual-purpose winter wheat model. The number of students in the family (P<0.05) and the number of livestock (P<0.1) had significant negative impacts on households’ willingness to adopt the model. In conclusion, we can suggest to policy makers to provide comprehensive information about the comparative benefits of agricultural models, to make information more widely available to farmers, to accelerate the transfer of rural land, and to continue to optimize the dual-purpose winter wheat model.

Key words: household, dual-purpose winter wheat, willingness, influence factors, Logistic model